In this exercise, we had to choose an advert and list the signs that we could see within it.
I chose the Yorkshire Tea advert from a few years ago. I wanted to look at an advert that includes a landscape.
|· “Yorkshire Tea” & the idea of a “proper brew”- both quintessentially British
|· Britishness- tea being the typical British drink|
|· Everything is in place for the viewer (Teapot, tea cup, teabags, milk)
|· Warm, refreshing, comforting|
|· Beautiful British landscape. Bright greens, blues and reds
|· “Steam” helps you to imagine yourself holding it, ready to drink|